In today’s competitive digital landscape, generating leads is not enough. Businesses must know where their leads come from, which marketing channels perform best, and how to invest their ad budget wisely. This is where WhatConverts becomes a game-changer.
WhatConverts is a powerful lead tracking and marketing attribution platform designed to help businesses, agencies, and marketers understand exactly what drives conversions. From phone calls and form submissions to chats and eCommerce leads, WhatConverts brings all your lead data into one clean, easy-to-understand dashboard.
If you’re spending money on Google Ads, Facebook Ads, SEO, or any other marketing channel, WhatConverts ensures every dollar is accounted for.
What Is WhatConverts?
WhatConverts is an all-in-one lead tracking software that captures, tracks, and attributes leads from multiple marketing sources. It allows you to see which campaigns, keywords, ads, and channels generate the most valuable leads, not just traffic.
Unlike basic analytics tools, WhatConverts focuses on real leads, not vanity metrics. It connects marketing performance directly to business results, making it ideal for marketers who want measurable ROI.
Why Accurate Lead Tracking Matters
Many businesses lose money because they don’t know:
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Which ads actually convert
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Which keywords bring real customers
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Which channels waste budget
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Which campaigns deserve scaling
WhatConverts solves this problem by offering clear, accurate, and actionable insights. It helps businesses stop guessing and start making data-driven decisions.
Core Features of WhatConverts
1. Call Tracking
Phone calls are still one of the highest-converting lead sources. WhatConverts provides advanced call tracking that shows:
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Call source and campaign
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Caller details
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Call recordings
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Call duration and quality
This feature is especially useful for service-based businesses like real estate, legal services, healthcare, and home services.
2. Form Tracking
WhatConverts tracks every form submission across your website and landing pages. You can see:
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Traffic source
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Keyword and campaign data
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Lead details in one place
This helps marketers understand which pages and forms generate the best leads.
3. Chat Tracking
Live chat and chatbot leads are often overlooked. WhatConverts tracks chat conversations as real leads, ensuring no conversion is left untracked.
4. eCommerce Lead Tracking
For online businesses, WhatConverts connects revenue directly to marketing channels. You can track:
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Purchases
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Lead value
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Conversion paths
This makes ROI calculation simple and transparent.
5. Multi-Channel Attribution
One of WhatConverts’ strongest features is multi-touch attribution. It shows how different channels work together in the customer journey instead of giving credit to only the last click.
This is critical for businesses using:
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Paid ads
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SEO
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Social media
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Email marketing
6. Lead Management Dashboard
All leads appear in a centralized dashboard with:
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Source tracking
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Lead scoring
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Notes and tags
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Export options
Agencies can easily manage multiple clients from a single interface.
7. Google Ads & Marketing Platform Integration
WhatConverts integrates seamlessly with major advertising and marketing platforms, allowing you to:
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Optimize ad spend
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Pause low-performing campaigns
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Scale high-converting keywords
Benefits of Using WhatConverts
Improve Marketing ROI
Know exactly which campaigns generate profitable leads and invest your budget smarter.
Save Time
No more switching between tools. All lead data is centralized.
Increase Conversion Rates
Understand user behavior and improve your funnel with real insights.
Better Client Reporting
Agencies can deliver clear, professional reports that prove marketing value.
Reduce Wasted Ad Spend
Stop paying for clicks that don’t convert.
Who Should Use WhatConverts?
WhatConverts is ideal for:
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Digital marketing agencies
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Small and medium businesses
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Enterprise marketing teams
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Lead-driven businesses
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PPC and SEO professionals
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Service-based companies
If leads matter to your business, WhatConverts is a smart investment.
WhatConverts vs Traditional Analytics Tools
Traditional analytics tools focus on:
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Page views
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Sessions
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Bounce rates
WhatConverts focuses on:
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Real leads
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Revenue attribution
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Call and form conversions
This makes it far more valuable for businesses that care about actual sales outcomes, not just traffic numbers.
Ease of Use and Setup
Despite its powerful features, WhatConverts is surprisingly easy to use. The platform offers:
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Simple onboarding
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Clean interface
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Easy setup process
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Helpful documentation
Even non-technical users can start tracking leads quickly.
Scalability for Growing Businesses
Whether you’re a solo entrepreneur or a large agency, WhatConverts scales effortlessly. You can:
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Track multiple websites
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Manage multiple clients
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Handle high lead volumes
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Customize reports
As your business grows, WhatConverts grows with you.
Why Marketers Trust WhatConverts
Marketers trust WhatConverts because it delivers:
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Accurate data
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Transparent attribution
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Reliable performance
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Actionable insights
Instead of guessing, you can confidently answer questions like:
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Which ad works best?
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Which keyword converts?
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Which channel deserves more budget?
Final Thoughts
WhatConverts is more than just a lead tracking tool—it’s a marketing intelligence platform. It empowers businesses to understand their marketing performance deeply and make decisions based on facts, not assumptions.
If you want to improve conversions, maximize ROI, and gain full visibility into your marketing efforts, WhatConverts is a solution worth considering.